Selling

Art Tatta
Middletown Office

I listed a home in Middletown in the PVRM $234,900-269,876 range and it sold within 15 days. My clients were pleased with price, and they were thrilled that it sold quickly so they could go forward with their plans to move out of state.

Melanie Smith, GRI, CRS, CRB, ABR, ABRM
Southport Office

I had a listing in Fairfield for $2,990,000 that sat for several months. I convinced the seller to change it to a PVRM price of $2,145,000-$2,494,876 and I scheduled an open house. We had 20 showings for the open house and by the end of that day had two offers.

Pat Marsh
Southport Office

I had a listing in Fairfield for $1,495,000. We got one showing and no offers. Meanwhile, the house sat for six more months with no showings. Then, the seller and I decided to price it with PVRM. Once it was value ranged at $1,295,000-$1,494,876, they had multiple showings and multiple offers. And, it sold at the high end of the range.

SANDRA LINDSTROM
Colchester Office

I had a listing that was priced with PVRM. We received an initial offer at $1,000 above the low price in the range but after much negotiating, the final price accepted was in the middle of the range and my seller was thrilled.

Cynthia Hagedorn
Vernon Office

I had ten showings at a listing in South Windsor, and it sold in 10 days using the PVRM $329,000-$378,876 range!

Barbara Fiszel
Glastonbury Office

A young couple came to my open house in Portland. The house was listed for 309,900, which they felt was more than they could afford so they didn’t make an offer. Once we changed it to value range pricing and they saw that the range started at 279,900, they made an offer. After some negotiating, the offer was accepted at close to the middle of the range. If not for PVRM, they would not have come back and made an offer on the house.

Cheryl Eldh
Westport Office

My listing in Westport has seen an increase in activity and a flurry of showings since priced it with PVRM. My clients are entertaining offers between $7,995,000 and $9,194,876 and I have received a lot of interest from buyers coming from New York City. In this market, you need to convey the perception of value and I truly believe this pricing technique is going to bring the buyers to the table.

Roger Dock
Glastonbury Office

My listing in Manchester wouldn't sell no matter what I did or how much I advertised it. Neither were the open houses very well attended or successful. So, I presented the PVRM strategy to my client and she decided to try it. Within the week, we had an offer. PVRM definitely generates showings and promotes our clients’ listings, which in this economy is an extremely important accomplishment.

Lisa Davidson
South Woodstock Office

My listing in Hampton went under deposit 13 days after I listed at the PVRM $339,000 - $398,876 range. Though the buyers came in low at first, we were able to negotiate a good price for my sellers, who are thrilled and amazed at how quickly it sold, in today’s market!

Allyson Cotton
Essex Office

I was competing with another company for a listing. The seller wanted to know what Prudential offered that "set us apart from the other agencies." I presented the PVRM pricing strategy and got the $1.2M listing.

John Chopourian
Ridgefield Office

I listed a home in Ridgefield in the $429,000 to $488,876 PVRM range. The next day, we received an offer. A few days later, both the buyer and the seller had agreed to a price and they like each other so much that they are being flexible as to the actual closing date.

Donna Cheng, Realtor, Leading Edge Society
Madison Office

I got a listing in Orange priced in a PVRM range. I entered the listing in the mls on a Friday night and had ten showings over the weekend.

Donald Brochu
Bristol Office

I had an overpriced listing that sat for four months with minimal showings. We did two price reductions and still got no offers. My client agreed to switch it into a PVRM range with the upper end being closest to the original (overpriced) price. Even at that, it had more than a dozen showings, four offers and it sold -- within two weeks. It sold slightly above the lower end of the range, but that was the true market value of the property.

Krista Badstuebner
Glastonbury Office